Sprout Social

Sprout Social 2016, The Year In Review

Sprout Social 2016 - The Year in Review

Growing Strong

Sprout Social reached new heights this year: unprecedented feature updates, landmark team growth, stronger network and partner relationships and so much more. As we reflect on a banner year and look to the future, we have you—our loyal and lively community—to thank.




Team Members


Web App Updates

133 Events

Around the World

32.5 Billion

Messages Processed Through Sprout

Crain's Chicago Business

Crain's Fast 50:
No. 2 Fastest Growing Company in Chicago

Glassdoor 2017 Best Places to Work

Glassdoor 2016 Top Places to Work

DMN Awards

Marketing & Tech Innovation Awards:
Most Innovative Social Media Management Platform

Customer Success

More than 17,000 customers use Sprout every day. This year, they demonstrated how social media is more than management, it is about developing strong relationships with their communities. We’re proud to be a part of those efforts.

Cheers to Tito’s Handmade Vodka

Tito’s uses Sprout to decipher the industry atmosphere, develop an integrated marketing strategy and create a dialogue with its audience. Oh, and grow its audience by 43%.

A Window Into WAHL Professional

For Wahl, images are everything. See how, in less than a year, the brand increased its engagement on Instagram by 4,307% and grew its followers by 84,788!

Putting Sprout to Good Use

With ViralPost®, we can ensure that our Tweets are going out at the right time to the right people. Whether we’re sharing a workout tip, a recipe, or a studio announcement, we know that our content is reaching our largest audience.
Abby Kohn
Abby Kohn Senior Digital Media Manager SoulCycle
We’re finding the Suggested Reply function to be a really valuable addition to the Sprout platform. It enables us to respond more quickly to more of our fans and followers, but at the same time, still allows for customization and a personal response.
Matt Courtoy
Matt Courtoy Social Media Manager Carvel

Customer Case Studies

Product Updates

We’re relentless about building great software. In 2016, we raised the bar with product innovations to make our customers’ social strategies stronger and work lives easier.

Multimedia Publishing

Social is increasingly more visual and so is Sprout. Our new tools help you plan, create and deliver even more engaging social content and campaigns.

A Facebook video clapper.

Facebook Video

Over 500M people watch videos on Facebook every day! Tell your story with Sprout’s publishing suite.

Learn More
A photo having it's crop adjusted using Sprout Social's built in Image Editor.

Built-in Image Editor

We partnered with Adobe’s Creative SDK to bring you creative tools that help your visuals stand out.

Learn More
Image assets stored in Sprout Social's Asset Library

Asset Library

Organize and share your brand’s creative assets with your entire team—all in one place.

Learn More

Enhanced Engagement

Social media is a two-way street with many lanes. New engagement tools, more message types and smarter workflows help you monitor and respond from the Smart Inbox.

Graphic of switching between an list of contact views.

Contact Views (Social CRM)

Build strong relationships across networks with new Contact Views for Facebook, LinkedIn and Instagram.

Learn More
List of suggested replies generated by machine learning at Sprout Social

Suggested Replies

Work smarter, not harder. Respond more efficiently with our first machine-learning inspired feature.

Learn More
A message from one of our new Message Types: Linkedin Comments or Facebook reviews

New Messages Types

Continue the social conversation with LinkedIn Comments and Facebook Reviews in the Smart Inbox.

Learn More

Deeper Analytics

Better data means better decisions. In 2016, we offered new reports, deeper insights and improved analytics to ensure our customers’ metrics inform and perform.

Report Graphic

Tag Report

Building on the 2015 release of message tagging, in 2016 we gave you the tools to analyze it all.

Learn More
Our new Facebook Pages and Competitor Reports

Facebook Reports

New Facebook Pages and Competitor Reports bring more data, new visualizations and deeper insights.

Learn More
Dedicated Page Report, Sent Messages and Group Report

LinkedIn Analytics

Welcome LinkedIn analytics to Sprout: a dedicated Page Report, Sent Messages and Group Report.

Learn More

Always Building & Innovating

We’re always looking for ways to make communication easier—whether it’s creating a new image tool or building automation that helps customers and agents at the same time.

Thoughtful Twitter and Evernote automation

Simple Automation, Human Service

Alongside Evernote and Twitter, we launched new DM tools for enhanced automation and efficiency.

Learn More
Landscape Logo

Landscape by Sprout Social

Landscape simplifies image resizing and is designed to help you keep up in an increasingly visual world.

Learn More

Our Building Blocks

In order to build the best software, we have to build the best team. The group of thoughtful, quirky and passionate people we have here at Sprout make everything else possible.

Our impact often goes beyond the social media stream. Whether it is providing resources to local schools, collecting food for the hungry (12,851 lbs to be exact) or partnering with non-profits, our team is constantly looking for ways to improve our communities.

Whether we’re floating down a river at our annual canoe trip, running a grueling 200 miles in two days or hitting the slopes, our team legitimately likes one another (even when we’re not forced to).

Sprout Social's new headquarters

Our people alone would make any space a fun place to work. But this year, we built out a new global HQ that really reflects our culture and team. Yes, that includes an entire wall of LaCroix.

You didn’t think we could wrap up 2016 without referencing our beloved Cubs World Series win, did you? As proud Chicagoans, our team sported some serious pride both in person and in app.

Sprout Social supporting the Chicago Cubs