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Sprout Social Year In Review

Year in review 2015

Growing Strong

It was a landmark year for Sprout Social. With hard work and coffee, we built stellar product features, deepened our partnerships and had fun along the way.

16,000 Customers

182 Team Members

384 Web App Updates

Sprout Turned Over a New Leaf

To reflect our growth as a company, we strengthened our branding with a fresh new logo and enhanced visual identity.

Bambu Got Your Team Talking

We debuted Bambu by Sprout Social, a new employee advocacy tool that gives teams an easy way to amplify brand reach.

Topping the Charts

Top awards and accolades streamed in throughout the year, highlighting our company, product and team achievements.

#78 Fastest Growing Company

#21 in
North America

#1 in SMM Customer Service

#1 in SMM Customer Service

104 Industry & Customer Events Around the World

24 Billion Messages Processed through Sprout

24 Billion Messages Processed through Sprout

Partnerships Paved the Way

Accolades and achievements aside, our new and enhanced partnerships improved the Sprout product and experience for all of our customers.

Instagram Is In

We added Instagram to our roster of social networks as an initial member of the Instagram Partner Program. Now customers can engage, monitor and analyze their Instagram profiles through Sprout.

It’s Official

We also became a LinkedIn Certified Company Page Partner, rounding out our official partner status with many social networks.

Deeper Twitter Data Drove Customer Care

Deeper Twitter Data Drove Customer Care

Social customer care dominated the conversation between Sprout and Twitter. We deepened our partnership and gained first access to powerful new data that improves our platform’s customer service capabilities.

Official Network Partnerships

2012

2012

2013

2015

2015

Unprecedented Product Updates

We’re relentless about building great software for our customers. This year, we made hundreds of improvements to our platform to make their lives easier.

Improved Publishing

Four million messages are published through Sprout each month. To power and enhance all of those messages (yes, even the cat gifs), we made some important updates to our publishing suite.

Publishing Calendar

Deeper Twitter Data Drove Customer Care

Publishing Calendar

You asked for it, and this year we delivered. A beautiful space to plan and manage social content.

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Content Tagging

Content Tagging

Tagging took our publishing suite to the next level making it easy to organize and track social campaigns.

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Message Approval

Message Approval

A collaborative workflow to draft, submit, and review social posts with ease? We approve!

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Compose Updates

Compose Updates

To make room for Tagging, Message Approval & more targeting options, we gave Compose a fresh look.

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Engagement on the Rise

We know a sound social strategy involves more than publishing. In fact, our customers received four times more inbound social messages than they did a year ago. We debuted new engagement features to help them manage that influx.

Message Tagging

Message Tagging

We all love an organized inbox. Tagging streamlines message management and workflow in the Smart Inbox.

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Instagram Engagement

Instagram Engagement

Keep the convo going even after you post a pic. Manage and respond to comments from the Smart Inbox.

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Twitter Influencers

Deeper Twitter Data Drove Customer Care

Twitter Influencers

Easily identify social VIPs so you don’t miss a valuable opportunity to engage with them.

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Instagram Monitoring

Instagram Monitoring

If a fan or customer uses your hashtag or posts from your location, we think you should be the first to know.

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Analytics Add Up

On average, 1000+ social events run through Sprout's platform every second. That is a lot of data. To make it more digestible and actionable for our customers, we improved our existing reports and added a few new ones.

Sent Messages Report

Sent Messages Report

More than a fresh coat of paint, the report's new look comes with improved navigation and load time.

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Twitter Profiles Report

Twitter Profiles Report

Twitter Profiles Report

Thanks to a deepening partnership, our new report is built upon access to new and powerful data.

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Instagram Profiles Report

Instagram Profiles Report

Beautiful photos deserve a beautiful report. Keep a pulse on activity across profiles to see what’s working.

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Twitter Listening Report

Twitter Listening Report

If monitoring shows you the trees, listening helps you see the forest. A new report for powerful big-picture insights.

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But Wait, There’s More...

Our engineers are constantly building and deploying updates—and even hacking on new ideas—to improve the customer experience.

Localized for Spanish and Portuguese Speakers

98 Release Notes Published

Monitor & Send Retweets with Comments

Deeper Twitter Data Drove Customer Care

Tag Facebook Pages From Compose

23 Mobile App Updates

A Culture of participation

Behind all of those product updates is a group of unique individuals who love what they do, believe in our industry and enjoy hanging out together.

9 Tons of Mulch Moved at Sprout Service Day

23 Industry Events Hosted at Sprout

7,316 Stories Shared through Bambu by Team Sprout

1,502× People Told Us They Loved Us On Social

Deeper Twitter Data Drove Customer Care

634 Miles Run by Sprout Run Club

12 Sprout Babies Born

12 Team Sprout Happy Hours

3,126 Press Mentions

15 Hack Week Projects