The constantly evolving world of social media has taught us to never get too comfortable, and this week brands have certainly had to put that into practice. Within a few days, Google+ introduced new cover photos, Facebook launched a massive News Feed redesign, and now YouTube is joining in the fun.
Launched in a limited trial last month, YouTube’s new ‘One Channel’ layout — which includes cover photos and trailers — is available for all members. The goal behind the redesign is to make your Channel look great on browsers across all screens and devices.
YouTube believes that it will also help you convert more visitors into subscribers. Channel trailers, which only appear to viewers who aren’t already subscribed to your channel, are a great way to let visitors know what your channel is about. We recommend that you keep these videos short and include a clear call-to-action (subscribe).
Cover photos, much like on other websites, offer you another way to express the personality of your channel. These images will appear everywhere — on desktop, mobile phones, tablets, and in hover cards around the site. YouTube suggests uploading a single 2120 x 1192 image for optimal results.
And finally, this update lets you organize your channel’s videos and playlists so they work best for your audience and programming. The new customizable sections put you in control of what subscribers see when they access your channel. For this reason, it’s important to highlight some of your best content. If you use your channel as a customer service resource, make sure that some of your most asked questions are front and center.
To get started, visit www.youtube.com/onechannel and click the button at the bottom. YouTube will switch your channel over to the new design and walk you through all of the new features. If you’re not digging the new look, you can switch back to the old one, but only for a limited time.
[Image credit: Mohamed Nanabhay]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.