Yesterday YouTube introduced a new commenting system powered by Google+. The system, which will launch on channel discussion tabs before rolling out to all videos, aims to personalize and rank comments for each individual. Focusing on relevancy over recency could result in more meaningful engagement in the discussion section of videos.
Last year, Google asked people to connect their YouTube and Google+ accounts so more commenters would use their real names on the site. Aside from the obvious benefits, this move was also made in an effort to cut back on the offensive comments many videos receive.
The new integration goes a step further, adding threaded conversations and giving viewers much more control over who sees their comments. With the update, YouTube is moving away from displaying the most recent comments to focus more on relevant conversations. This means that viewers will immediately see comments from the video’s creator, friends, as well as other popular comments in the discussion section.
As a video creator, you’ll also have better ways of moderating comments. For example, YouTube is giving you new tools to review comments before they’re posted, block certain words, or save time by auto-approving comments from certain fans. Not only do these tools mean that you can spend less time moderating and more time connecting with fans, but it also ensures that quality comments are displayed for your viewers.
YouTube began rolling out the update yesterday for channel pages with the discussion setting enabled. Members won’t see the new commenting system on video pages until later this year.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.