Today YouTube announced the public rollout of its new commenting system powered by Google+. Introduced in September, the new system sorts comments based on relevancy rather than date order.
Starting this week, YouTube will begin ranking comments based on who wrote it, +1s, the number of replies, and other signals that ensure the best comments are displayed. Updates from the video’s creator or comment threads they reply to, as well as comments from people in a viewer’s Google+ Circles, will also rank highly.
The most recent comments can still be viewed by switching from “Top Comments” to “Newest First.” You’ll also have new tools to review comments before they’re posted, block certain words, or save time by auto-approving comments from specific fans. This way the best conversations around your video will be easily displayed for all viewers to see.
Not only does this help to encourage engagement from other viewers, but it also makes it easier for creators to get feedback from fans without having to sift through numbers of irrelevant comments first.
From now on, commenting on YouTube will require connecting a Google+ account. Most people have already done so, but if you haven’t yet, you can do it here or learn more on YouTube’s help center. Once your accounts are linked, you’ll have control over whether your comments are seen publicly or privately — as a brand, we recommend the former.
The new comment system will begin rolling out today, but it will likely take some time before everyone has access to it.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.