For most people, the word “video” immediately conjures up the name YouTube. The more artistically inclined might also think about Vimeo, another top video service. Each of these two services has a lot to offer businesses looking for a hosting platform, and we’ve already conducted a head-to-head comparison of their pros and cons.
However, not every business will want to go with one of those more familiar options for its video needs. Whether you want more personalized attention from a video client, something tailored for businesses or just like to support the underdogs, there are alternatives to YouTube and Vimeo. For those curious brands, we have a few suggestions of other platforms that are worth a look.
Video Hosting Sites
Wistia is a video hosting site for businesses. Instead of offering a central network where many members upload their material, Wistia helps brands put video on their existing web properties.
Since it’s all about professional clients, the company makes three tiers of service available. Wistia also includes many business-centric features that more general hosting platforms wouldn’t think to include, such as integrating custom calls-to-action during your video and email collection tools. It also has useful analytics and data about video performance for the upper plan tiers.
Another customizable video hosting platform for businesses, vzaar is similar to Wistia in its range of options. Plans start as low as $20/month and come with a free trial. Its case studies include a long list of companies that rely on informational and educational videos, from the fields of education, publishing, agencies, and e-commerce.
With popular media companies such as Mashable, BuzzFeed, and Showtime uploading their content to this site, Dailymotion has some solid credentials established already. It also has a well-established audience, especially in Europe. ComScore’s 2013 data credited the site with 120 million unique monthly visitors.
Viddler is another service centered on businesses, but it has the extra niche of creating interactive videos. The idea is that this type of video will be more engaging and create a better experience for viewers.
The interactive element to Viddler’s creations can be useful for both reaching externally to customers and internally to your own employees. Your training and team building can be enhanced with video, particularly when the viewers have to be involved with what they watch.
This is for heavy-duty, large-scale video hosting needs. Brightcove has several options for video products, mostly aimed at enterprise clients. From monetization services to a full marketing suite, it is all about big business. With more than 5,500 customers across the globe, Brightcove offers a degree of reliability and expertise that sets it apart from many of the newer, up-and-coming video companies.
This is a name that you’ve most likely heard if you listen to music with YouTube. Vevo is a popular video hosting site for music videos and music industry content. It’s also moved into creative territory, producing original programming that’s also about music.
Vevo is unusual among video hosts because its videos come exclusively from distribution partners. Even though its narrow focus and limited means of video uploading put its use out of reach for most brands, Vevo is an example of how specializing can give a hosting platform more clout in the business world. It’s a top partner for YouTube thanks to its close involvement with the music industry. Depending on your field and how important video content is to you, keep an eye out for this type of focused platform.
@Mattwo I visited their site but it is not loading... I think they have some system issues right now :(
It's working fine right now. They're on US/Eastern time. It was 5AM there when you posted this. They probably weren't able to fix the issue at the time.
Your article is pretty good. I'd like to make an addition to it. Private Media Channel provides really good security for the video content and they have really good access controls. It also has a wide range of other features which pretty much cover the video hosting needs of all the companies out there.
Anna, thank you for the article. Some great information.
Do you have any indication of the level of security on these platforms? Is any one stronger than another?
@lancecassell Thanks for reading Lance! I actually didn't delve too deeply into security topics for this piece; my goal was more to look at comparable features. I'd guess that the companies with serious enterprise products, Wistia and Brightcove, are most likely to have the best security protections, but that's just a hunch based on what I learned.
@Anna Washenko @lancecassell Absolutely. If you are after security then you should definitely choose a platform focused on the enterprise like Brightcove (www.brightcove.com) in the US, or Vidbeo (www.vidbeo.com) in the UK. These are "private" platforms and so are designed to limit access to your content, as they don't need to make money by advertising alongside it.
Maybe Dailymotion,all other is very poor...poor alternatives.http://goo.gl/lR1To