AdWords for Video also enables you to learn more about how viewers are engaging with your brand both during and after they watch your ad. You’ll be able to see how many viewers watched your entire video, visited your website, watched another one of your videos, or subscribed to your Channel, after viewing your ad.
If you’re already running ads through search, this should be an easy transition for you since you’re able to manage everything from a single dashboard. With a global audience of 800 million monthly viewers, it’s definitely worth considering spending some advertising dollars on the program.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.