Individuals using an iPad can now edit a business’ information from within the app, add photos, and vote on reviews. Anyone relying on the mobile web will notice several updates as well. For example, Yelp’s web app now supports user logins, and the creation and viewing of bookmarks and tips.
Despite the upcoming iOS release, these updates — which are available now — are still beneficial to you and your customers. Currently Yelp’s mobile apps account for about 40 percent of all Yelp searches. It’s important that they operate well and provide a pleasant user experience so that your business page continues being exposed to potential customers.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.