You’ve heard it over and over again, but content saturation is real. Believe me. As Sprout’s Social Media Manager, I live and breathe social, and even I can’t keep up with every must-read listicle. And just like the rest of the internet, I’m still trying to figure out what the heck happened to Peach.
To stay up to date with all things social media and digital marketing related, I’ll be rounding up my favorite blog posts, tips, tricks, Tweets, Snaps and network updates from the social media community. In this edition, I’ve outlined some major social network updates and why they matter and included an informative blog post from Rebekah Radice on choosing the right social network for your business.
“We’re excited to introduce bots for the Messenger Platform. Bots can provide anything from automated subscription content like weather and traffic updates to customized communications like receipts, shipping notifications and live automated messages all by interacting directly with the people who want to get them.”
—David Marcus, VP of Messaging Products at Facebook
Why it matters: Chatbots are not terminators nor will they take your job. Think of them as helpful hands to enhance how consumers currently interact with your brand to better streamline social transactions, provide instant customer service and increase social engagement. Shut up, and take my money! ? ???
“We want everyone on Twitter to feel safe expressing themselves. Behavior that crosses the line into abuse is against our rules, and we want it to be easy for you to report it to us. So today we’re introducing an improvement to our reporting process: the ability to attach multiple Tweets to a single report.”
—Hao Tang, Engineer, Safety at Twitter
Report abuse on Twitter more easily than ever. Find out how to protect yourself and others.https://t.co/1MEfTzkfFL
— Safety (@safety) April 25, 2016
Why it matters: Who wants to live in a world of bullies? This update makes it easier for users to provide extra context around abusive language and further aid Twitter to investigate and resolve incidents of online harassment faster.
“It was never a matter of if; it was always when. When you’re hanging out with your friends in real life, you want to show them things. To make hanging out easier, we’ve brought you screen share.”
—Brittany Metz, Problem Solver at Blab
Two words. Screen. Share. https://t.co/cXVfcyVquc
— Team Blab (@blab) April 16, 2016
Why it matters: Blab sums it up best in two words: screen share. Other than Blab being an amazing platform for brands to host live discussions, Q&As and more, one of the most requested features that their community has asked for was a viable option to share screens. The hype is real.
So many social media platforms, so little time? If you’re racking your brain choosing which social media platform matters most to your business, social media pro Rebekah Radice details everything you need to know about the top seven social networks—where to begin, what to analyze and what the value (and true ROI)—no matter your industry.
Why it matters: ? =? Don’t waste it on a social network your audience isn’t even on.
What are your thoughts on Facebook’s chatbots? Has your brand experimented with Blab’s new screen sharing feature? Is there any social media management or digital marketing news that we missed? Let us know in the comments below.
Darryl Villacorta: Darryl is the Social Media Manager at Sprout Social. He has a background in digital media and loves all things related to tech, social media and video. Outside the office, his favorite things include acting, songwriting and writing teleplays.