Sprout Social Media News

Weren’t able to stay on top of the news this week? Don’t worry. We’ve got some of the biggest social media news stories right here so you can get caught up.

Boost Your Brand’s Visibility With LinkedIn’s New Profile Features


LinkedIn today introduced a completely revamped “Who’s Viewed Your Profile” feature with more visual analytics and actionable insights. Combined, these elements give you more ways to manage your professional identity and increase your visibility across the professional social network.

Giving people a way to find new opportunities and be discovered by others, Who’s Viewed Your Profile has always been one of the most popular destinations on LinkedIn. Today’s update unlocks so much more, such as the keyword searches that led to your profile and how they found you. Additionally, you’ll be able to see greater demographic detail about your visitors. For example, what regions they live in, their profession, and what company they work for. [Read More…]

Facebook Groups Are Easier to Discover, With More Pro Uses Than Ever


Before Facebook launched its newest standalone app Paper, the social network hinted that it would soon focus more on its Groups feature. It looks like Facebook made good on that promise yesterday by unveiling a revamped groups discovery page. The updated look includes not only top suggestions, but also Groups relevant to the locations listed on members’ profiles.

Last week, the social network began encouraging Group admins to add descriptive tags to make their Groups easier to find. According to the shared screenshots, clicking on a tag will reveal a list of similar groups. While this doesn’t do much for closed/private groups, it’s a great way public Groups to attract more attention. [Read More…]

Big News: Twitter Adds Your Promoted Accounts to Search Results

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Twitter is built around real-time conversations, and one of the best ways for people to discover what’s happening is through search. In addition to helping members engage with relevant topics, Twitter search also gives marketers an opportunity to connect with consumers.

Building on its existing integration with Promoted Tweets, the company announced it will now help businesses attract new followers by adding Promoted Accounts to search results. Moving forward, Twitter will automatically select relevant search queries for displaying the ad unit based on your targeting choices. [Read More…]

How Advertisers Can Prepare for Facebook’s New Campaign Structure

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On March 4th, Facebook will begin rolling out a new campaign structure that will make it easier for advertisers, regardless of size, to organize, optimize, and measure their ads. Up until this point, the social network’s campaign structure has consisted of only two levels — campaigns and ads. The new campaign structure will introduce a third level, ad sets. [Read More…]

Create Relationships and Reach Between Facebook Pages With Tags


When Facebook tweaked its News Feed algorithm to make way for more timely and relevant content, Facebook Page admins were warned that they could see a slight decrease in organic reach. While changes to your content strategy help to minimize any negative pushback, the social network announced yet another tweak to its algorithm this week that will be a big boon for Pages.

Now when a Page tags another Page, Facebook might show that post to some of the people who like or follow the tagged Page — even if they don’t follow the first Page. This gives members a new way to discover conversations around topics they’ve expressed interest in, in addition to the recent Trending feature that was added last month. [Read More…]