The popularity of filters has skyrocketed since Instagram’s launch in 2010. Photo-sharing services like Flickr and even Twitter have followed in the app’s footsteps, launching their own versions. Now, even video-sharing websites are getting in on the action.
Vimeo has introduced a new video-editing tool called “Looks,” which offers creators more than 500 professional-looking filters that can be applied to videos. These visual effects can be added, previewed, and selected through a cloud-based editor — powered by Vivoom — on Vimeo’s website.
While having a lot of options is a good thing, some might find 500 overwhelming. To aid in the discovery process, you can let Vimeo’s Enhancer scan your video and recommend creative choices. If you prefer to search manually, you can break your options down by mood or genre.
Once you’ve found an effect you like, you’ll be able to see how it looks compared to the original video before applying it. You’ll also be able to adjust the intensity of each effect using a percentage slider or apply it to only a specific section of a video.
Currently available on the web only, Looks will be free to Vimeo’s registered members for the next 90 days. After that, pricing will take effect; however, the terms haven’t been finalized yet. Should the editing option eventually support mobile, it could make shooting and publishing on-the-go even more convenient.
In the meantime, if you’re already a Vimeo customer, this is a great way to create high-quality and personalized content. But keep in mind that less is more. Too much post-editing can make the video look overdone and actually have a negative impact on the quality.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.