Google’s new-ish integration of Google+ pages and the Google Local place registry was a neat idea, but it required business owners to go through an arduous verification process by contacting Google with a request.
Now Google has made it much easier: You can verify your own Google+ page with Google Local. It takes seconds to do, and any Google+ page manager can do it.
Here’s how to do it: Hover over “Unverified” at the top of your Google+ page and click the “Verify Now” button, confirm your address, and click “Request postcard.” Google mails something to your snail mail address to verify your identity, so it will take a few days, but you should soon receive a postcard with a PIN on it. Just enter the PIN at the address provided on the postcard and you’re set.
Going through this (now much easier) process will unify your business’s presence across Google+, Google Search, Maps, and Mobile. Given all the things the Google Local suite offers to local businesses, taking the initiative to do this is a no-brainer.
[Via: The Next Web]
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.