If you think 140 characters is tough, you won’t be happy come February when Twitter’s URL shortener will go from 20 to 22 reserved characters.
URL shorteners are tools which make long hyperlinks much shorter, enabling you to include useful links in your tweets without having to worry about going over the character limit. Twitter automatically shortens URLs using its t.co wrapper, which currently takes up 20 characters
While this won’t have any effect on text-only tweets, come February 6th, any link you share will take up two more spaces that could previously have been used for letters. Aside from a short blog post, Twitter hasn’t released any more details or reasons behind the change.
Two characters might not seem like much, but when you’re only given 140 to begin with, each one is precious real estate. When done well, you can pack a lot of information into such a small space. If anything, this minor change will challenge you to tweet smarter.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.