Twitter Trends are an easy way to find out what people are talking about right now around the world, in your country, or in your city. Thanks to its global coverage, Trends have become a useful tool for marketers looking to launch hashtag campaigns.
This week, Twitter introduced Trends in more than 160 new locations, including several countries that will be getting them for the first time. Now Belgium, Greece, Kenya, Norway, Poland, Portugal, and the Ukraine will all have access to Twitter Trends.
Particularly useful for brands with international markets, you can now choose from 43 different countries to see what’s trending in their area. Additionally, 130 new cities have been added to existing countries supported by Trends, helping to narrow down your target area.
Available since 2010, Twitter Trends are determined by an algorithm and tailored to individuals based on who they follow and their location. But it’s a lot harder than you think to create a trend. Topics will not be promoted to a Trend unless hundreds of thousands of people mention the same topic in their tweets.
Some brands have turned to Promoted Trends, which will let you insert your own term into the Trending Topics list. For companies like LG, this resulted in more than 50,000 hashtag mentions, 20 million impressions, and just under 12,000 engagements over a five-day period. We should note that Promoted Trends now cost $200,000 a day.
If that’s not a budget-friendly figure, marketers can always try to get ahead of the Trends by predicting them in advance. For example, Mother’s Day is right around the corner and in advance of the holiday, countless people will be shopping for gifts, brunch deals, and so on. Although it’s not an official Twitter Trend yet, people will soon be tweeting about everything related to #MothersDay. If your company or your clients’ companies cater to this market in any way, you can already take advantage by tweeting about the holiday in advance.
And now that Twitter Trends are available in over 160 locations, international brands are no longer limited to reaching customers in only a couple of their targeted cities, states, or countries — just in time for holidays, summer, and baseball season.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.