Next, come up with some creative text to accompany the customized URL (which is a link to the contest rules and instructions) and start tweeting it to your followers. Through the power of Retweets, a Tweeter doesn’t even need to be following you in order to take part in the contest – they just have to see your original tweet that tells them what to do!
*TIP* Although Twitter Tip Tuesday is about using Twitter tactics to grow your business, don’t be afraid to cross promote your tweet on your other social networks for maximum exposure.
There is no right or wrong answer as to the number of times you can tweet/retweet your contest promotion. Find a balance between getting the contest out to as many people as possible without devolving into a Twitter spammer!
Step 3 – Track your Mentions and Declare a Winner
Now you have your rules, your prize and your contestants are tweeting and retweeting your brand like crazy. So how do you keep track of all these mentions and determine the winner of the contest?
There are several options available…
You can use Twitter itself and simply click on Mentions to see how many times your Twitter name has been mentioned.
You can use Google or Twitter Search to query specific keywords from your target tweet.
Or you can use a more sophisticated brand monitoring application like Sprout Social to search on keywords, mentions, new followers, influence, engagement or a whole host of other criteria.
Use this data to begin building relationships with the people who participated in your contest. Invite contestants, respondents to take part in other offers or perhaps consider hosting a Tweetup for local contestants and participants to come together at your place of business.
We’ve shown you how to run a Twitter contest. Now you’ll need to follow through by engaging your new found target audience. How you do this depends on the goals you have for using Twitter for business.
Have you run a successful Twitter Contest? Got another Twitter Tip you’d like to see profiled in this series? Want to vie for a Guest Post in this space? Let us know by leaving a comment below.