The company hopes that Tailored Trends will provide its user base with content worth engaging with, rather than letting it get lost in a stream of noise. It’s too early to tell what kind of effect this will have on marketers looking for free promotion through the Trend list.
The update will gradually roll out over the next few days and will affect Twitter’s website, as well as its mobile apps for iPhone and Android.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.