Lynn Sheene is a writer whose debut novel “The Last Time I saw Paris” was inspired by her love of French WWII-era history. On a research trip for her novel, Lynn took pictures of her book in front of a variety of famous Parisian landmarks. She posted these photos to Twitter and asked people to name the landmarks for chances to win advanced copies of the book.
The results were phenomenal. When these tweets first appeared on Twitter, about two months prior to her book launch, Lynn’s Twitter account had virtually no followers. By tweeting these intriguing pictures, generating a simple contest around them, and organically interacting with the people who responded, Lynn was able to exponentially build her following, generate buzz for the launch and land a number of international PR opportunities as well.
Sheene’s Twitter success did not stop there. On her cross-country tour promoting the book, Lynn was approached by a number of fans she’d gotten to know through her Twitter account. Other authors and book promoters recommended Lynn to their followers. Some fans even made trips across the country just to see Lynn based on the connections they’s made with her on Twitter. Though she won’t divulge specific sales numbers, Lynn’s publicist Dana Kaye says that the volume of interest for Lynn’s book on Twitter had a significant impact on sales.
On the heels of her success with “The Last Time I Saw Paris,” and busy with a new book, Lynn still makes time to personally thank her new Twitter followers and those who tweet about her book. Lynn also makes it a point to consistently promote other authors in her Twitter stream. In doing so, she avoids the pitfall of self promotion that some other authors fall into.
Have a Twitter success story that you’d like to see on Sprout Insights? Then we want to hear from you!