It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we suggest that taking a temporary fast from Twitter every now and again can do wonders for resetting your Twitter marketing strategy.

At Sprout Insights, we love social media — and Twitter in particular. So, although this week we’re advising that you consider taking a (brief) break from Twitter, it’s simply to re-frame or reset your perspective on the platform. It’s not a recommendation to forego Twitter altogether, nor is it a caution against the platform as a whole. With that disclaimer out of the way, here’s how spending a little time away from Twitter can help you focus on what really matters — at least in this facet of your social media marketing strategy.

Meditate on the Big Questions

Meditate On the Big Questions

George Harrison (late, of the Beatles), wrote that “life goes on within you and without you.” The same could be said of your life on Twitter. When you participate and engage with your audience, you are part of the collective community that builds around this very powerful social media platform. But when you are absent, it doesn’t necessarily mean that your world will come abruptly crashing down around you. Your followers will connect with other active members and create conversations with you, or without you.

However, whenever you take some time away from Twitter, either as a result of being extremely busy, a vacation, or as a result of a deliberate Twitter fast, several interesting, insightful questions can arise.

For example, when you return to Twitter from a brief hiatus, do you have a bunch of tweets from people who were trying to reach you? Or is your Twitter cupboard bare, so to speak? Of the people who sent you tweets while you were away, are there any surprises? Anyone reach out to you who you haven’t tweeted in a while — or did you receive tweets from a small number of familiar followers?

You may also question your own Twitter habits once you’ve had the benefit of time away to put them into perspective. When you were away from Twitter, did you feel like you were missing out on something, or did you not miss Twitter at all? When you came back to Twitter, are your priorities the same as before you left? Do you feel like you have a better handle on the types of conversations and relationships that are most important to you and your brand?

It’s not often that you have to confront these tough questions — particularly when you’re ensconced in the day-to-day activities and necessities of social media interaction. Ironically, when you’re in the middle of the forest, it can sometimes be hard to see the trees. By taking a step out of the metaphoric woods, we can see the individual trees in a different light. In the same way, by taking a break away from Twitter, you can re-focus on why you’re using the platform in the first place and whether your current actions are moving you closer toward your marketing goals or moving you further away.

What do you think? Is taking a fast from Twitter a good thing, or a recipe for disaster? Share your thoughts in the comments below.

[Image credit: jessebezz ]