The update is applied retroactively, meaning all tweets past, present, and future now display their exact number of retweets and favorites.
While this will provide you with much more insight, it’s also a bit of a double-edged sword. With exact numbers now being accessible to the public, it could instill competition among brands. It’s more important than ever to focus on content and the quality of your tweets, not purposely crafting copy to garner retweets.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.