According to reports, it looks like Twitter has created yet another experimental account on its service. If past tests are any indication, we could be looking at a new Twitter feature in the making.
Earlier this year, the company began using the account @MagicRecs to send recommendations on who to follow through Direct Messages (DMs). The test eventually went on to inspire Twitter’s recent addition of push recommendations for follow suggestions and noteworthy tweets.
Although currently unconfirmed, the latest experimental account (@eventparrot) promises to deliver direct messages that “help you keep up with what’s happening in the world.” A range of Twitter staff are among the account’s early followers, suggesting that this is in fact another experiment from the company.
What does this mean for businesses using Twitter? Unless you’re a journalist, news anchor, or news network, it shouldn’t have a major impact on your day-to-day use of Twitter. However, accounts already designed to tweet the latest breaking news might have some new competition.
The Verge speculates that this test could result in a future native service that “feeds personal news directly to users.” As the company refocuses on retaining and attracting new members, it wouldn’t be surprising to see such a feature come about — especially if that news appeared to be tailored specifically for each member.
However, there’s currently no data to support this theory, and seeing as how Twitter doesn’t generally comment on experiments, it could be some time before we see a feature like this come to fruition. In the meantime, we’ll keep an eye on the account and let you know of any major developments.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.