Twitter has come a long way from the 140-character time-filler that it used to be. Today consumers and professionals alike rely on the social network for news, customer service, and sales leads, among other things. As more businesses realize the potential that Twitter has to offer, it’s helpful to know how to leverage it to better suit your goals.
Yesterday the company unveiled a new media site designed to educate businesses about the usefulness of the platform. The new site offers information for a variety of industries, including television, government, sports, news, music, nonprofits, and faith.
“As Twitter’s role in the media world continues to grow and evolve, we wanted to create a place where people and companies from the worlds of TV, sports, journalism, government, music, faith, and nonprofits could have self-service access to ways to increase their impact in the global town square,” stated Twitter.
The new site is a searchable database of how-to’s curated by the Twitter Media team. A hub for all resources a business could ever need, it provides you with the basics of getting started, Twitter best practices and success stories, as well as tools and services aimed at enhancing your social experience — such as Twitter Cards and Vine.
Although many brands already have an established presence on Twitter, the media site could help you explore other industries that you plan on breaking into. Additionally, agencies — which often have a variety of clients in different industries — can now access useful information in a single location instead of several websites.
Twitter’s media site is live and can be visited at media.twitter.com.
[Via: The Next Web]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.