Sprout Social Media News

Whether you got held up by the weather or just had a busy week, we got you covered. Here are some of the biggest social media news stories that you might have missed.

A study released this month revealed, to no one’s surprise, that tweets with photos resulted in much higher engagement across all metrics. We took a look at some of the ways in which Twitter has put images front and center on its platform, as well as how marketers can take advantage. Twitter also announced the launch of Analytics for Twitter Cards, which lets you track their performance for the first time since their introduction. Since Cards have potential to boost engagement, it’s about time you start monitoring which ones are working for you and which ones might need to be retired.

Twitter wasn’t the only one making headlines this week. Facebook told brands that text-only status updates will actually be harmful to Facebook Pages. In the past we’ve stressed the importance of including media in your posts, but this week’s news only strengthens the argument for using photos, videos, and links while sharing content on the social network. You can read more about that and how the company is working toward a mobile ad network in the articles below.

Show Me the Money, Literally: Add Images to Tweets for Big ROIs

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It’s no surprise that putting visual content front and center on Twitter pays off. Plenty of studies have shown that images with tweets get more clicks. Tweets with images drive substantial engagement. So how can you ensure that people will interact with your tweets? Whether you’re seeking conversations or promoting a product or service, include a visual when relevant. [Read More…]

How Text-Only Status Updates Can Hurt Facebook Pages

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Facebook has yet again altered its News Feed, this time focusing on status updates. While the goal of the most recent change is to help show people more of the content they want to see, it will result in a decrease of the amount of text status updates from Facebook Pages.

Through testing, the social network found that when people see more text status updates on Facebook they write more status updates themselves. In fact, showing more status updates from friends led to, on average, nine million more status updates written each day. Because of this, the company began showing more text status updates in News Feed. [Read More…]

Facebook Is Working With Advertisers to Test Mobile Ad Network

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Although details are scarce, Facebook announced that it’s taken the first steps toward creating a mobile ad network. In a blog post published Wednesday, the company confirmed a small test that will run Facebook Ads in mobile apps from other publishers. This marks the first time the social network is running ads outside of the Facebook experience. [Read More…]

Track These Twitter Cards Using the New Analytics Dashboard

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Currently publishers, developers and brands around the globe use Twitter Cards to make tweets more engaging. Now Twitter is making it easier for you to track your performance with the launch of analytics for Twitter Cards. For the first time you can gain insight into how your content is performing on Twitter, which can then be used to influence future decision about your use of Cards. [Read More…]