This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers.

Introducing Twitter Insiders

On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

TwitterInsiders_Blog_Infographic.001

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses.

Gemma Proctor
Research Manager at Twitter UK
@gemmaproc

Don’t get it twisted, Twitter Insiders are no one-trick pony.

These are just a few of the countless resources the new squad can provide for your business:

  • Feedback on a new or existing product or concept ✓
  • Specific information from demographics ✓
  • Understanding a users’ relationship with technology ✓

The possibilities are endless.

Screen_Shot_2016-04-21_at_5.03.10_PMWhy It Matters:? ?‍?‍?‍?

If you want use qualitative, quantitative and social data to make better business decisions, Twitter Insiders is your ticket. A social media strategy is a necessity, but–in order to stay competitive, your business has to start to to think outside of the box. Data is your friend and you should be using it to your advantage.

Introducing 360 Photos On Facebook

Grab a hold of your iPhone and take a seat because Facebook is bringing the awesome power of 360 photos to ALL users with no special tools required.

Why It Matters:? ? ?
Photos continue to be a dominant force behind social media engagement on Facebook. Social marketers may argue that there’s an over-saturation of visual content but we think that Facebook’s new spin on a trustworthy media component will breathe new life into how users continue to create and consume content.

Pro Tip: Make sure your images are properly sized and formatted to the social network you’re publishing to otherwise your visual content looks sloppy and unprofessional.