Both Highlighted and Pinned Posts are self-serve, which means you can check a box before you publish a post should you decide to feature it. Payments can be made by either credit card or through PayPal.
Although Tumblr now has four ad products, it has yet to provide an analytics dashboard, so it’s difficult to say how well these options are performing. The platform certainly sees a lot of traffic, but when it comes to spending your ad dollars, it might be worth waiting until more metrics are available regarding its success.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.