Tumblr first toyed with the idea of monetization last year when it rolled out premium themes. Highlights will cost you $1 each time you use it. Before publishing your post, you will be prompted to fill in your credit card information or to make the payment through PayPal.
It’s still too early to tell if Highlights will help to increase traffic or engagement. Although it doesn’t seem like a hefty price, it could quickly add up. If this seems like something you’d be interested in, it might be worth setting aside a small budget.
[Image credit: jessaax]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.