Companies have many options for third-party programs that can send out tweets. Each has a slightly different set of features, so it makes sense that [...]

Although it’s the newest social tool to hit the industry, Vine has already made quite the name for itself among marketers and consumers alike. We [...]

For a variety of reasons, some companies choose to outsource their social media management to independent, third-party service providers. But how does an organization ensure [...]

According to a report by information technology research firm Gartner, by 2014 “engaging with customer inquiries via social channels will be as important as phone [...]