Your search experience is about to get a whole lot better as Google just unveiled one of its most significant updates to its search engine: the Knowledge Graph.
In March, Google announced its plan to provide you with more relevant results through semantic search — which refers to the process of understanding the meaning of words. Continue Reading…
While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small.
In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help you quickly find the news you’re looking for.
Facebook Fashion Retailer Adds Facebook Likes to In-Store Hangers Continue Reading…
Google isn’t the only search engine going social. Today, Bing launched a major redesign, featuring strong ties with Facebook.
Leveraging its relationship with social networks, Microsoft will introduce several changes, including a three column interface design featuring standard, visual, and social results. Continue Reading…
Today Google has launched a new search education tool aimed at helping students become skilled researchers and independent learners.
Over the past few years, Google Search Education has offered classes that teach educators about existing tools that can aid in academic research.
“Knowing how to search has so many benefits, but we know teachers need materials in order to teach these skills,” explained Tasha Bergson-Michelson, a Google Search Educator. “That’s why we created our new Search Education hub.”
At Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business.
To that end, we’re pleased to present a new series on Sprout Insights: Spotlight on Startups. We’ll find the most innovative, useful startup companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business. Continue Reading…
Not all customers searching for your business know that you have a mobile app. Today Google announced new advertising features that enable you to promote, track, and monetize your mobile apps through AdWords.
The first new feature — the Mobile App Extension — enables you to attach a mobile app download link to your search ads. Through this extension, you’ll be able to promote your mobile app to customers that might only be searching for your brand, Continue Reading…
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