Blogging

Case Study: Authenticity Beats a Social Media Crisis

Businesses and educational institutions can learn from how the University of Southern Mississippi used social media to mitigate the effects of a few students whose ignorant remarks could have damaged the university’s reputation for years to come.

Even through March Madness has come and gone, and the loss or win of your team has faded by now, Southern Miss’s communications team is still thinking about the aftermath of the events that transpired during its game against Kansas State. Continue Reading…

Social Media Resources for Business: Tumblr, Twylah, and Belly

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news. Continue Reading…

3 Reasons to Use Tumblr for Your Company Website

Finding the right platform for your company’s website depends on a number of factors, including your technical knowledge, content goals, and access to support.

Lately Tumblr has been making headlines with its newest forays into advertising. But while the blogging platform has caught the eye of advertisers, many brands use it as a destination website. Tumblr is ideal for sharing behind-the-scenes information, contest and product details, and other quick snippets of or media-rich content. Continue Reading…

Tumblr Plans to Promote Creative Content on New Storyboard

Tumblr has introduced a new editorial feature called Storyboard, a hub for in-depth conversations with its community.

In February, the company hired an editorial team to highlight noteworthy content from across the network, including regular features from community members.

“We’ll be posting regular features on creators working in and around Tumblr’s massively diverse cosmos — writers, musicians, animators, scientists, artists, archivists, chefs, comedians, or anyone else with a great story to tell,” said the company in a blog post. Continue Reading…

Social Media News: Pinterest, Foursquare, Tumblr

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small.

In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help you quickly find the news you’re looking for.

Facebook New Icon Alerts Members When Facebook Activity Will Be Published Continue Reading…

Tumblr Launches Advertising Options for Radar and Spotlight

Although Tumblr refuses to call them ads, new advertising options are now available on the platform after five years of ad-free blogging.

Last month, the company announced that advertisers would soon be able to buy ad units on its dashboard. Tumblr made good on its promise and the first set of paid “sponsor products” are now live on the site. Continue Reading…

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