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Google Provides Resources for Veterans and Families

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Earlier this week Google announced its partnership with the Department of Veterans Affairs and introduced the Veterans Job Bank. In honor of Veterans Days, the search giant also highlighted some additional tools and platforms for the military veteran community.

The Veterans Job Bank is a customized job search engine in the National Resource Directory – a website for supporting service members, veterans, and their families. It is powered by Google Custom Search technology and helps to identify veteran-committed job openings. Continue Reading…

How Wistia and Vimeo Are Challenging YouTube

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This article was originally published at The Social Penguin Blog.

Google‘s YouTube has long been the de facto standard for video hosting and sharing for most businesses, but that’s rapidly changing thanks to smaller competitors who are offering better tracking, analytics, and sharing tools.

The most notable competitors are Wistia and Vimeo; the former is known for its business-targeted features, while the latter is popular among quality-obsessed producers. Both offer some things YouTube doesn’t yet. Continue Reading…

Facebook Pages Benefit From SEO

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According to a six-month study, search makes up 34% of all external referral traffic to Facebook Pages. Analytics provider PageLever researched 1,000 fan pages to see how much traffic actually went to each page from Bing, Google, Yahoo, and YouTube.

Undoubtedly search engine optimization (SEO) Continue Reading…

Fan Friday: I'll be BACK, Simon Cowell!

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Fan FridayIt’s Fan Friday at Sprout: Insights.

Each Friday, we’ll highlight some of the folks who’ve commented on our posts – letting everyone know that, hey, we’re their fan too!

I’ll be BACK! – Dr. Jason Hare

Top Tips for Small Business Video Marketing

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Top Tips for Small Business Video Marketing from Dr JWe’re pleased to welcome back Dr. J for another guest post featuring the use of social media in the ‘real world’ of small business.

Be sure to check out Dr. J’s bio at the end of the post and reach out and say “Hi!”.

Good News and Bad News

First off, I’ve got some good news and some bad news…

Social Media Advertising: An Emerging Trend You Need to Know About

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social media advertising search intersection2011 may well be known as the year that Social Media caught up to Search in the race for Internet supremacy.

Data released last week by Business Insider indicates that Google’s influence over global Internet browsing is being slowly eroded by social networks. The article even suggests that Facebook might well be in a position to outshine Google in the long run as a major Search alternative.

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