Although Facebook and Twitter are responsible for notable amounts of traffic, it appears that search engines are still in the lead. According to a recent study, Google is still the number one source of traffic for many websites.
Citi analyst Mark Mahaney used comScore data to analyze visits to the top five websites in a variety of verticals, including media, retail, travel, auto, finance, and health. Continue Reading…
Pinterest‘s popularity has skyrocketed among consumers, so it’s no surprise that brands are beginning to focus their attention on the two-year-old social bookmarking site.
Last December, Pinterest brought in 7.51 million unique visitors, which increased traffic to the site by 429 percent from September 2011. The site is also sending more traffic and has become a top five referer for apparel retailers – coming in behind social giants like Facebook, YouTube, Twitter, and Yahoo.
The online metrics company comScore has just published its U.S. online video rankings for December 2011. While the holiday season was great for Google’s YouTube, it looks like Facebook’s popularity might be waning.
YouTube remains in first place with 157 million unique visitors during December. Those visitors spent an average of 471.9 minutes on the site and watched 21 billion videos. The music-focused network VEVO came in second with just over 53 million unique visitors. Continue Reading…
iPads and tablets have made their way into our digital culture in record time. Not only are we playing games and reading books on iPads, they’re also helping us to be more productive at work. Email, calendars, apps, and integration with various business productivity suites have made the iPad an effective tool for business owners. Continue Reading…
While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social medianews for businesses large and small.
In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help you quickly find the news you’re looking for.
Facebook Facebook Acquires Gowalla Team Stats: Facebook and Foursquare Lead Location-Based Social Networks Continue Reading…
Confirming the power of Facebook advertising, a recent study revealed that ads on the social network receive higher levels of engagement than the average website’s ads.
NeuroFocus – a subsidiary of Nielsen – integrates neuroscience knowledge into the world of branding, product development, marketing, and advertising. The company studied three different online experiences: a viewer looking at their own News Feed on Facebook, the default homepage of Yahoo, Continue Reading…
Copyright © Sprout Social, Inc. 2012. 
