videos

3 Reasons to Use Tumblr for Your Company Website

(May 11, 2012 by Jennifer Beese)

Finding the right platform for your company’s website depends on a number of factors, including your technical knowledge, content goals, and access to support.

Lately Tumblr has been making headlines with its newest forays into advertising. But while the blogging platform has caught the eye of advertisers, many brands use it as a destination website. Tumblr is ideal for sharing behind-the-scenes information, contest and product details, and other quick snippets of or media-rich content. Continue Reading…

Broadcast Live With Google+ Hangouts On Air

(May 7, 2012 by Jennifer Beese)

Google wants to make it easier for you to expand your reach and has announced that it’s rolling out Hangouts On Air to all Google+ users.

Hangouts on Air enables you to broadcast a live session to a much larger audience, unlike regular Hangouts, which are limited to nine participants. These on air sessions can also be recorded and uploaded to your Google+ and YouTube accounts. Continue Reading…

Google Launches Search Education Hub for Students

(May 2, 2012 by Jennifer Beese) 7

Today Google has launched a new search education tool aimed at helping students become skilled researchers and independent learners.

Over the past few years, Google Search Education has offered classes that teach educators about existing tools that can aid in academic research.

“Knowing how to search has so many benefits, but we know teachers need materials in order to teach these skills,” explained Tasha Bergson-Michelson, a Google Search Educator. “That’s why we created our new Search Education hub.”

Learn About Advertising on YouTube With Brandcast

(April 25, 2012 by Jennifer Beese)

Google has quietly rolled out a new site aimed at helping brands reach target audiences through YouTube.

Earlier this month, YouTube introduced Channel Sponsorships, which enables you to reach a specific audience through original content. Now it appears that Google has made it easier for you to find the right fit. Continue Reading…

Share Documents With Public Links From Dropbox

(April 23, 2012 by Jennifer Beese)

Dropbox recently redesigned its website in an effort to simplify file management. The updates continue as the company has introduced a new feature that makes it easier to share and collaborate on documents using links.

Previously, you had to share an entire folder with someone, which had to be synced to their computer, for them to access your content. Now you can simply share a link and significantly save time and effort. Continue Reading…

Target Viewers on YouTube With AdWords for Video

(April 23, 2012 by Jennifer Beese)

Last September, YouTube introduced AdWords for Video, which allows you to easily place and manage video ads. The program has been in beta with select advertisers until yesterday, when it officially launched, making it open to everyone.

AdWords for Video aims to simplify online video ad campaigns by integrating them into the AdWords dashboard. Now you can treat video ads just like any other campaign.

The program will follow the same model as Google Search, Continue Reading…