Target audience
How to Integrate Your Content Marketing and Social Media Strategies
Content marketing has been a buzzword among advertisers this year. We’ve looked at some successful examples of the trend, and there are plenty more companies [...]
Data Diving: Social Media Demographics and What They Mean for You
The first step to successful business communication is knowing who you’re talking to — but while this is straightforward for in-person interactions, it’s challenging in [...]
Target Demand, Not Just Demographics With Partner Categories
While Facebook has done a good job of providing advertisers with specific demographics, it needed a way to help them target the people most likely [...]
Insiders Explain How Social Media and Video Games Are Merging
Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends [...]





