It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy.
This week we’re profiling a real-world Twitter Success Story from Party Biz Connect Continue Reading…
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Although Tumblr refuses to call them ads, new advertising options are now available on the platform after five years of ad-free blogging.
Last month, the company announced that advertisers would soon be able to buy ad units on its dashboard. Tumblr made good on its promise and the first set of paid “sponsor products” are now live on the site. Continue Reading…
Proponents of capitalism believed in the self-correcting nature of the free market. According to the theory, consumers will support businesses that supply quality goods and services at a reasonable price and avoid businesses that do not.
This innate self-correcting mechanism also applies to social media. Continue Reading…
Google has quietly rolled out a new site aimed at helping brands reach target audiences through YouTube.
Earlier this month, YouTube introduced Channel Sponsorships, which enables you to reach a specific audience through original content. Now it appears that Google has made it easier for you to find the right fit. Continue Reading…
Last September, YouTube introduced AdWords for Video, which allows you to easily place and manage video ads. The program has been in beta with select advertisers until yesterday, when it officially launched, making it open to everyone.
AdWords for Video aims to simplify online video ad campaigns by integrating them into the AdWords dashboard. Now you can treat video ads just like any other campaign.
The program will follow the same model as Google Search, Continue Reading…
According to YouTube, over 4 billion videos are viewed every day. The video-sharing site also receives over 800 million unique visitors every month. With numbers like these — even larger when you include other video-sharing platforms — it’s no wonder why so many businesses want their products showcased on video.
Indeed, promoting your products, services and your brand through online video is an excellent marketing Continue Reading…
