Despite conflicting early reports, new data suggests that Facebook Timeline has had a positive effect on fan engagement.
Stringer monitored 130 of the UK’s biggest brands on Facebook, with almost 5,000 posts analyzed during two separate two-week periods in February and April. Its goal was to determine how Timeline has affected the way consumers interact with brands as well as brands’ posting patterns. Continue Reading…
A new study has found that more companies are forgoing blogging in favor of engaging with customers through social media platforms like Facebook and Twitter.
The Center for Marketing Research at the University of Massachusetts Dartmouth has studied the social media habits of seven of the top 25, and 28 of the top 100 companies from the 2011 Inc. 500 list. Continue Reading…
Despite the social network’s attempt pull in more advertisers, new studies revealed that engagement with Facebook ads in the U.S. has dropped eight percent over the past year.
Last week, a similar report was shared from advertising agency TBG Digital. In it, the company found that ads on Twitter were out-performing those on Facebook. For this study, the company measured 372 billion ad impressions in nearly 200 countries for 235 clients over the course of a year. Continue Reading…
If you’re unsure of where to spend your advertising dollars, a new study revealed that it might be more beneficial to take advantage of Twitter’s ads over Facebook‘s.
TBG Digital — a global marketing company that specializes in social media and advertising — founds that ads on Twitter are out-performing ads on Facebook. The company studied more than 45 billion ad impressions from 10 different brands on both Twitter and Facebook in Q1 2012. Continue Reading…
There are two sides to every story. Although it appears that Facebook engagement was on the rise, new studies have found that Timeline has actually decreased interaction with brands.
Last month, Simply Measured studied a small sample of Facebook Pages and found that brands are getting an average of 46 percent more engagement with Timeline. However, the company’s methods might have been misleading. Continue Reading…
Although engagement is on the rise for Facebook Pages, a new study suggests that companies should maintain separate Pages for local stores or branches in addition to a main corporate Page.
The study — which was performed by the online enterprise platform Mainstay Salire — found that Facebook Pages for local branches of business generate fives times more reach and engagement than corporate Pages. Continue Reading…
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