If you’re looking for an active and engaging social media experience, you might want to reconsider how much time and effort you’re putting into Google+.
According to research from RJ Metrics, the average post on Google+ has less than one reply, reshare, and +1, which is way below activity on Facebook and Twitter. Continue Reading…
Businesses and educational institutions can learn from how the University of Southern Mississippi used social media to mitigate the effects of a few students whose ignorant remarks could have damaged the university’s reputation for years to come.
Even through March Madness has come and gone, and the loss or win of your team has faded by now, Southern Miss’s communications team is still thinking about the aftermath of the events that transpired during its game against Kansas State. Continue Reading…
You won’t get much argument from the business community that social media is a vital marketing tool. Its capabilities for connecting with customers and creating a brand presence are hard to beat.
However, for industries that are subject to strict regulatory rules, navigating social media is not as simple as creating accounts on Twitter and Facebook. Continue Reading…
Many brands have successfully integrated social media into their marketing strategies. But often times, these campaigns are limited to online engagement. Fashion retailer C&A brought social media offline in a way that’s relevant to both the brand and its customers.
The Brazilian branch of the company has launched a new initiative called Fashion Like, which allows people to Like certain items of clothing on the company’s Facebook Page, which are then displayed on the relevant clothes racks. Continue Reading…
Proponents of capitalism believed in the self-correcting nature of the free market. According to the theory, consumers will support businesses that supply quality goods and services at a reasonable price and avoid businesses that do not.
This innate self-correcting mechanism also applies to social media. Continue Reading…
In addition to its newly redesigned Discover tab, it appears that Twitter has made some subtle, yet important changes to its website that could have a major affect your desktop experience.
Although many people have noticed these changes, it’s important to note that Twitter has yet to comment on them.
Perhaps the most noteworthy update affects the volume of tweets you’ll see. When someone you follow mentions someone that you don’t follow at the beginning of a tweet, this usually doesn’t appear in your stream. Continue Reading…
Copyright © Sprout Social, Inc. 2012. 
