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social media policy

This Week: 6 Helpful Social Media Resources for Business

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

6 Twitter Tools for Local Business Continue Reading…

Why You Should Let Your Employees Tweet on the Job

Twitter Tip TuesdayIt’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we’ll show you why you should let your employees tweet on the job.

Does your business have its own Twitter account? In addition to your corporate account, do your employees tweet about your business from their personal Twitter accounts? If not, they should — and here’s why. Continue Reading…

Fan Friday: Bend Over Backwards and Make it Fun

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Fan FridayIt’s Fan Friday at Sprout: Insights.

Each Friday, we’ll highlight some of the folks who’ve commented on our posts – letting everyone know that, hey, we’re their fan too!

Giving and Sharing – Ric Hansen

Ric HansenIn the post Advanced Marketing Tips for Facebook and Twitter, Ric Hansen cautions: Continue Reading…

Customers are reviewing you right now. Are you in on the conversation?

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online reviews for local businessOnline reviews are critical for brand awareness.

While you might not be engaging in online advertising or even have a website, that doesn’t necessarily that people aren’t already reviewing your brand online.

Online review websites like Yelp and gri.pe do a fantastic job of taking rating power away from the domain of media or industry professionals and putting it in squarely in the hands of the customer. Continue Reading…

When Social Media Backfires

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When Social Media backfiresSocial Media can be one of the most powerful new weapons in a company’s arsenal.

But like all other weapons it must be handled with care or there’s high risk of collateral damage.

Employees and Social Media: We All Live In Public!

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employees and social media we all live in publicThe lines that used to separate work from pleasure are becoming increasingly blurred. The workplace has changed markedly in recent years with the advent of telecommuting and varied work hours and locations.

These days, when your employees leave the office are they actually leaving work? Not necessarily…