You won’t get much argument from the business community that social media is a vital marketing tool. Its capabilities for connecting with customers and creating a brand presence are hard to beat.
However, for industries that are subject to strict regulatory rules, navigating social media is not as simple as creating accounts on Twitter and Facebook. Continue Reading…
This week, Groupon‘s loyalty program Groupon Rewards — which aims to improve customer retention — was made available to all U.S. businesses.
Previously the rewards program — which launched last September — was being piloted with a test marketing in Philadelphia. Groupon Rewards integrates with your Point of Sale system to offer a customer a special deal whenever a certain threshold is reached. Continue Reading…
Finding the right platform for your company’s website depends on a number of factors, including your technical knowledge, content goals, and access to support.
Lately Tumblr has been making headlines with its newest forays into advertising. But while the blogging platform has caught the eye of advertisers, many brands use it as a destination website. Tumblr is ideal for sharing behind-the-scenes information, contest and product details, and other quick snippets of or media-rich content. Continue Reading…
At Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business.
To that end, we’re pleased to present a new series on Sprout Insights: Spotlight on Startups. We’ll find the most innovative, useful start-up companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business. Continue Reading…
Many brands have successfully integrated social media into their marketing strategies. But often times, these campaigns are limited to online engagement. Fashion retailer C&A brought social media offline in a way that’s relevant to both the brand and its customers.
The Brazilian branch of the company has launched a new initiative called Fashion Like, which allows people to Like certain items of clothing on the company’s Facebook Page, which are then displayed on the relevant clothes racks. Continue Reading…
Although Tumblr refuses to call them ads, new advertising options are now available on the platform after five years of ad-free blogging.
Last month, the company announced that advertisers would soon be able to buy ad units on its dashboard. Tumblr made good on its promise and the first set of paid “sponsor products” are now live on the site. Continue Reading…
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