When a business expands, there is a tendency for it to build subdivisions in its marketing strategy. These divisions often result in social media fiefdoms [...]

It’s a mobile world out there. Many brands are now exploring the capabilities of mobile marketing, either as a complement to their traditional advertising or [...]

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting [...]

This week, Groupon‘s loyalty program Groupon Rewards — which aims to improve customer retention — was made available to all U.S. businesses. Previously the rewards [...]