Despite conflicting early reports, new data suggests that Facebook Timeline has had a positive effect on fan engagement.
Stringer monitored 130 of the UK’s biggest brands on Facebook, with almost 5,000 posts analyzed during two separate two-week periods in February and April. Its goal was to determine how Timeline has affected the way consumers interact with brands as well as brands’ posting patterns. Continue Reading…
Brands and businesses have been living with the new Timeline layout on Facebook for more than a month now, and most have been adapting well, if begrudgingly. It takes a bit more time and energy to keep your fans interested with the current setup, but many companies have had success and continue to engage their readers with this new format. Continue Reading…
When Facebook rolled out its new Timeline layout for branded Pages it created an opportunity to present a more exciting, expressive and personal experience to fans of your brand. One of the most striking changes was the addition of a Cover image. The Cover image gives you an opportunity to add a touch of customization and closely align your Page with your company’s branding. Continue Reading…
This week Foursquare announced that people who send check-ins to their Facebook Accounts will now be able to see them on their Facebook Timeline maps.
The Timeline map displays all of the places members have visited by either checking in to a nearby location or adding a life event to Timeline.
Previously, the map could only see check-ins made through Facebook or Instagram. Continue Reading…
Moo.com — the company behind the Facebook Timeline-themed cards that launched earlier this year — is now expanding the offer to include businesses.
The new offer allows you to design business cards using details from your Facebook Page, including images. You’ll receive one pack of 50 cards for free. Additional packs will cost $15 each plus shipping.
“As global businesses and brands, large and small, and their agencies seek new ways to catch attention and take advantage of new marketing Continue Reading…
This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference.
Check out our articles below to find out more about each one and how they can help you with your social media goals.
And check in every day to Sprout Social Insights for more how to guides and breaking social media news. Continue Reading…
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