Despite conflicting early reports, new data suggests that Facebook Timeline has had a positive effect on fan engagement.
Stringer monitored 130 of the UK’s biggest brands on Facebook, with almost 5,000 posts analyzed during two separate two-week periods in February and April. Its goal was to determine how Timeline has affected the way consumers interact with brands as well as brands’ posting patterns. Continue Reading…
Managing multiple Facebook Pages can be a challenge, especially when you’re on the go. Fortunately, help is on its way.
Facebook has released a new app called Pages Manager, which will allow you to create posts, view recent fan activity, and access engagement statistics from your mobile device. Continue Reading…
Brands and businesses have been living with the new Timeline layout on Facebook for more than a month now, and most have been adapting well, if begrudgingly. It takes a bit more time and energy to keep your fans interested with the current setup, but many companies have had success and continue to engage their readers with this new format. Continue Reading…
When Facebook rolled out its new Timeline layout for branded Pages it created an opportunity to present a more exciting, expressive and personal experience to fans of your brand. One of the most striking changes was the addition of a Cover image. The Cover image gives you an opportunity to add a touch of customization and closely align your Page with your company’s branding. Continue Reading…
Moo.com — the company behind the Facebook Timeline-themed cards that launched earlier this year — is now expanding the offer to include businesses.
The new offer allows you to design business cards using details from your Facebook Page, including images. You’ll receive one pack of 50 cards for free. Additional packs will cost $15 each plus shipping.
“As global businesses and brands, large and small, and their agencies seek new ways to catch attention and take advantage of new marketing Continue Reading…
In an effort to please both advertisers and its user base, Facebook continues to tweak its Sponsored Stories design.
Specifically, the social network has increased the size of certain Sponsored Stories in News Feeds by adding a recent post from that Facebook Page.
Previously, you were unable to feature Page posts in the News Feed unless an individual’s friend took action on that particular post. Now, a recent post will be displayed with every Page-Like story. Continue Reading…
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