Despite conflicting early reports, new data suggests that Facebook Timeline has had a positive effect on fan engagement.
Stringer monitored 130 of the UK’s biggest brands on Facebook, with almost 5,000 posts analyzed during two separate two-week periods in February and April. Its goal was to determine how Timeline has affected the way consumers interact with brands as well as brands’ posting patterns. Continue Reading…
In an effort to please both advertisers and its user base, Facebook continues to tweak its Sponsored Stories design.
Specifically, the social network has increased the size of certain Sponsored Stories in News Feeds by adding a recent post from that Facebook Page.
Previously, you were unable to feature Page posts in the News Feed unless an individual’s friend took action on that particular post. Now, a recent post will be displayed with every Page-Like story. Continue Reading…
Google isn’t the only search engine going social. Today, Bing launched a major redesign, featuring strong ties with Facebook.
Leveraging its relationship with social networks, Microsoft will introduce several changes, including a three column interface design featuring standard, visual, and social results. Continue Reading…
Many brands have successfully integrated social media into their marketing strategies. But often times, these campaigns are limited to online engagement. Fashion retailer C&A brought social media offline in a way that’s relevant to both the brand and its customers.
The Brazilian branch of the company has launched a new initiative called Fashion Like, which allows people to Like certain items of clothing on the company’s Facebook Page, which are then displayed on the relevant clothes racks. Continue Reading…
After receiving a great amount of feedback from members, Facebook announced that it will soon update its mobile app for Windows Phone users.
Like many mobile developers, much more focus is placed on Facebook’s iOS and Android apps, which receive regular updates, often times leaving BlackBerry and Windows Phone users with outdated features. Continue Reading…
Facebook recently updated its feature phones mobile app, which now allows members to check in to locations and interact with Pages.
Facebook for Every Phone is a native mobile app that’s faster than the mobile site and feels more like a smartphone app. It’s compatible with more than 2,500 different feature phones.
Previously, members were able to take advantage of basic features, such as uploading photos, checking messages, viewing profiles and News Feeds. Continue Reading…
Copyright © Sprout Social, Inc. 2012. 
