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facebook-friday

How Messages for Facebook Pages Can Help Build Your Audience

It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll take a look at how the addition of Messages functionality to Facebook Pages creates new opportunities for building an audience for your brand and marketing your products and services.

Back in December of last year, Facebook began testing Pages integration Continue Reading…

Create Sponsored Stories Directly From Your Facebook Page

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It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll discuss strategies for Liking and tagging other brands’ Facebook Pages with your own, and the reasons why that can benefit you.

Facebook’s ad dashboard has become increasingly more complicated to use, especially for small businesses that are unable to work with a Facebook ad rep or third-party partner. Continue Reading…

Why Your Facebook Page Should Like Other Brands’ Pages

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It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll discuss strategies for Liking and tagging other brands’ Facebook Pages with your own, and the reasons why that can benefit you. Continue Reading…

Track Impressions From Shared Posts With Updated Facebook Insights

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It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’re giving you a heads up about a powerful new Facebook Insights metrics-tracking feature that’s going live over the next few days.

In addition to new app Insights, Facebook has made updates to Page Insights which specifically focus on measuring organic, viral, and total impressions. Continue Reading…

Facebook Timeline Pages Are Now Mandatory: Here’s How to Get Started

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It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. Facebook made the new Timeline format mandatory for all business and brand Pages today, so we’re providing a handful of resources to help you make the transition.

Facebook Page administrators gained the ability to switch to Timeline weeks ago, but the deadline at which Facebook is forcing the change is today. Continue Reading…

Understanding Facebook Ads: 10 Resources for Businesses and Brands

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It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll share some useful resources that will help you gain a deeper understanding of how Facebook Ads work, how to set them up, and which strategies to use when including them in your marketing plan. Continue Reading…

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