Despite conflicting early reports, new data suggests that Facebook Timeline has had a positive effect on fan engagement.
Stringer monitored 130 of the UK’s biggest brands on Facebook, with almost 5,000 posts analyzed during two separate two-week periods in February and April. Its goal was to determine how Timeline has affected the way consumers interact with brands as well as brands’ posting patterns. Continue Reading…
If you’re looking for an active and engaging social media experience, you might want to reconsider how much time and effort you’re putting into Google+.
According to research from RJ Metrics, the average post on Google+ has less than one reply, reshare, and +1, which is way below activity on Facebook and Twitter. Continue Reading…
Brands and businesses have been living with the new Timeline layout on Facebook for more than a month now, and most have been adapting well, if begrudgingly. It takes a bit more time and energy to keep your fans interested with the current setup, but many companies have had success and continue to engage their readers with this new format. Continue Reading…
Facebook has added app ratings and negative feedback metrics to the App Insights tool in an effort to provide you with a better understand of your app’s performance.
Previously, Facebook used this data to determine what appears in members’ News Feeds, but you were unable to view these insights or track your performance over time. Continue Reading…
It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy.
This week we’re profiling a real-world Twitter Success Story from Party Biz Connect Continue Reading…
In an effort to please both advertisers and its user base, Facebook continues to tweak its Sponsored Stories design.
Specifically, the social network has increased the size of certain Sponsored Stories in News Feeds by adding a recent post from that Facebook Page.
Previously, you were unable to feature Page posts in the News Feed unless an individual’s friend took action on that particular post. Now, a recent post will be displayed with every Page-Like story. Continue Reading…
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