As a marketer, it’s important to know your audience, and not just in some sort of broad categorical way. Wolfram Alpha has published a visual [...]

The first step to successful business communication is knowing who you’re talking to — but while this is straightforward for in-person interactions, it’s challenging in [...]

Big data isn’t just the marketing buzzword of the moment. Thanks to New York Times columnist Nate Silver and his stunningly accurate prediction of the [...]