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Why Regulations Create Social Media Barriers for Pharma Brands

(May 14, 2012 by Anna Washenko) 1

You won’t get much argument from the business community that social media is a vital marketing tool. Its capabilities for connecting with customers and creating a brand presence are hard to beat.

However, for industries that are subject to strict regulatory rules, navigating social media is not as simple as creating accounts on Twitter and Facebook. Continue Reading…

Potential Hires: What To Look For In Their Social Media Profiles

(April 19, 2012 by John Morrison) 3

The overlap of personal and business activities on social media has made managing your personal brand more important than ever.

The amount of personal information that is publicly available on services like Facebook, Twitter, Pinterest and Instagram is tremendous. A quick Google search of a name and email address can yield deep results regarding a person’s interests, opinions, and history. Continue Reading…

Leverage Twitter Hashtags Used on Mainstream TV

(April 17, 2012 by Don Power)

It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we show you how to leverage Twitter hashtags used on mainstream TV to get your tweets seen by a much larger audience. Continue Reading…

Filter Calls Through Google Voice With Your Circles

(February 24, 2012 by Jennifer Beese)

Google is focused on giving you more control over how you manage your online and offline conversations, which is why the company has integrated Google+ Circles into Google Voice.

Google Voice is an online phone service that provides you with customization and filtering options. Through this integration, the search giant enables you to assign different answering rules for each of your Circles. Continue Reading…

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