This week, Groupon‘s loyalty program Groupon Rewards — which aims to improve customer retention — was made available to all U.S. businesses.
Previously the rewards program — which launched last September — was being piloted with a test marketing in Philadelphia. Groupon Rewards integrates with your Point of Sale system to offer a customer a special deal whenever a certain threshold is reached. Continue Reading…
Apps and programs targeting check-ins and rewards are growing in popularity in this mobile age. One of the latest entrants in the field is Belly. The Chicago-based company is a universal loyalty program that offers customized rewards to customers and client analytics for businesses. Customers scan their smartphones or rewards cards at iPad-enabled registers to earn points at participating businesses. Those points convert into rewards.
With backing from Lightbank, the investment company supporting Groupon Continue Reading…
Getting started on Foursquare is easy, but it requires a bit of a wait, which delays you from reaching its user base. This week, the company has introduced a new process for claiming venues that will significantly cut down the wait time.
Previously, you had to submit your Foursquare ID, the URL of your venue, and a link to your venue’s online contact page. Foursquare then reviewed the information while you waited 7-10 days for verification. Continue Reading…
Social media is growing at a frighteningly quick pace. With new social networks, features, and rules popping up every day, it can be challenging to keep up. But for people who also manage multiple social media accounts, it can also be exhausting. Continue Reading…
In the online marketing world, things change very quickly. Yet social media has been around long enough now it’s no longer considered an interesting novelty for many businesses. It’s valuable, effective, and here to stay. Continue Reading…
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