140 characters

Twitter Considers Bringing E-Commerce to Brand Pages

(March 9, 2012 by Jennifer Beese)

Launched last December, Twitter Brand Pages provide advertisers with a way to customize their presence on the social network. And now, it seems likely that brands will be able to do even more with their pages.

Sources close to the matter revealed that upcoming changes to Brand Pages will alter the way you interact with customers, and vice versa.

Twitter plans to add new features, including e-commerce, contests, and sweepstakes, which will not be restricted to the site’s 140-character Continue Reading…

How to Find People to Circle on Google+

(February 21, 2012 by Jennifer Beese) 4

How to Find People to Circle on Google Plus It wasn’t too long ago that Google+ announced it had crossed the 100 million member milestone. Despite its growth, finding people to connect with on the social network can still be challenging.

Unlike established networks such as Twitter and Facebook, you shouldn’t assume that your friends, colleagues, or customers are already there.

Google+ Circles Continue Reading…

Here’s When It’s a Good Idea to Delete Your Tweet

(December 13, 2011 by Don Power) 4

It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we’ll show you when (and how) it’s a good time to delete a tweet.

By now, most everyone has heard of Anthony Weiner’s infamous tweet that ultimately derailed his political career. Or perhaps you’ve seen Charlie Sheen mistakenly tweeting his private phone number Continue Reading…

This Week: 7 Helpful Social Media Resources for Business

(December 11, 2011 by Don Power)

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news. Continue Reading…

5 Small Businesses Using Twitter Right

(December 7, 2011 by Susan Gunelius)

When it comes to Twitter marketing, there are many examples of small businesses using Twitter to successfully build relationships while promoting their products and services. However, there is so much more to Twitter than just 140-character updates. It’s what you do with those updates, and how you use the features of Twitter to connect with people, that separates Twitter savvy businesses from the rest of the pack. Continue Reading…

This Week: 8 Helpful Social Media Resources for Business

(November 27, 2011 by Don Power)

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social tools that make a difference.