Social media often focuses on visuals to grab a reader’s attention, but there’s potential for even stronger campaigns when brands push to reach all senses. Taking a multimedia approach can provide a fuller experience for fans and get them more excited about your content, whether that includes a jingle, a video clip, or a goofy dance.
Post Foods created a multimedia push for its Honey Bunches of Oats cereal that combined several branches of entertainment into a single social-driven campaign. Here’s a look at the development of the “Smile While You Shake It” campaign and why it’s been such a success for the brand. [ Read More… ]
Did the header image for this article catch your attention and make you decide to read the rest of the post? That just goes to show that images are key to any social strategy. In fact, a recent study suggests that tweets featuring images get 18% more clicks, 89% more favorites, and 150% more retweets — and we think you’ll find the same is true on other social networks too.
The image above came from Jos Krynen with tour company Eagle Eye Adventures, who has used the images he captures to grow the company’s social footprint. “We grew our Facebook page from zero to over ten thousand in a year and a half,” Krynen explains. “Word of mouth goes really quickly in social media — when the tourists come and start to see the pictures, they’re just blown away by the quality.”
Even if your business doesn’t have the advantage of astounding wildlife photography, there’s no reason you can’t put images to work for you, too. Here are a few more great examples of brands using images effectively in their social media marketing mix.
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This year was a banner year for Pinterest. Not only did the company gain popularity with brands for features such as rich pins and native analytics, it also won praise for driving what is often a brand’s number one priority: sales. A study from social marketing firm Piquora released in November showed that sales driven by Pinterest increased 25% in 2013 compared to the year before.
There’s no doubt that the addictive, visual nature of the browsing and collecting site is what allows it to produce such results. Pinterest accounts for nearly 4% of all referral traffic, second only to Facebook, which drives more than 10%. The former number is up 66% year-over-year, according to a recent study by Shareholic. Although the platform’s referrals are growing faster than any other social site’s, what marketers are really noticing is how often Pinterest’s click-throughs convert to sales. The Piquora study indicates that today, on average, one pin generates 78 cents in sales.
For many businesses, a targeted Pinterest strategy produced notable sales results in 2013. We chatted with Julia Gifford, who manages content marketing for BeHappy, a site that allows people to create beautiful motivational quotes and add them to everything from T-shirts to posters to mugs. We also chatted with Jonathan Pirc, the founder of marketing research firm Lab42, about a recent study that examined how Pinterest behavior changes around the busiest shopping time of the year: the holidays. [ Read More… ]