Since its launch in March, Square Register merchants are “five times more active on a weekly basis” than those using the Square Card Reader, according to Square. Additionally, those merchants also process approximately twice as much revenue.
Although it was already possible to take advantage of loyalty features, Square’s latest update make the process more user-friendly. As a result, the loyalty program doesn’t rely on customer actions, such as scanning a barcode — a quality that could boost both merchant and customer adoption.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.