Fan Friday: It’s All About the Audience
It’s Fan Friday at Sprout Social Insights.
Each Friday, we’ll highlight some of the folks who’ve commented on our posts
- letting everyone know that, hey, we’re their fan too!
Will Berend: LinkedIn Fan
Will Berend found out about a LinkedIn feature he’d never heard of before in our article How Does LinkedIn Help Businesses? Will said:
I was not aware of LinkedIn Today. I will definitely check that out. Before owning my business I didn’t see much value in LinkedIn, but now as a business owner I’ve learned that it can be huge.
That’s great, Will. LinkedIn can sometimes be overshadowed by the more social media applications like Twitter and Facebook, but we’re glad you’re getting value from the platform and from Sprout Social Insights.
MacfusionGirl: Alert Tools
In response to our article How to Use Foursquare for Small and Local Business, MacFusionGirl voiced her frustration over the lack of an effective notification feature in check-in applications.
The only issue I have with the venue check-in monitoring is they are lacking any kind of alert tools. Last I checked there wasn’t a way for a business to be alerted when someone checked in.
Good point, MacfusionGirl. Although you can send and receive check-in updates in social media monitoring applications like Sprout Social, it is surprising that these apps don’t have a built in notification system. With so many check-in applications to choose from, the one to address user requests like yours will likely be the one to come out on top.
Connect with MacfusionGirl on Twitter: @MacfusionGirl
On her website: thesocialmac.com
Join in the conversation here: How to Use Foursquare for Small and Local Business
And the Last Word goes to…
Paul Castain: The Target Audience
Paul Castain, a repeat commentor on Spout Social Insights, shared a great insight of his own in the comments of our article Don’t Abandon Twitter for Google+.
There’s something else to consider too, its not really about us and our preferences . . . its about our target audience and where THEY wish to engage us!
Social media platforms will come and go, Paul. Sometimes our target audience will move with them, other times they’ll choose to stay put. By focusing on our audience, not the platform, we’ll increase out chances of longevity and success.
You Could be Featured on Fan Friday!
Thanks to everyone who commented on our blog and retweeted our articles this week. Please keep the quality comments and community spirit coming and you may find yourself featured on the next Fan Friday!