Before launching in January, 2012, Booktango interviewed a number of authors — both from the print and e-book worlds — to get their take on the book creation process. “Unequivocally, all the authors we interviewed described the traditional process of creating a book as a meat grinder,” says Chris Bass, Director of Marketing for Booktango. “Most self-publishing and DIY writing platforms are notoriously hard to use,” Bass says. For writers, “getting started is often the hardest part of the process,” he says. “Bogging down people with a platform that’s hard to use” is the death of a lot of creative writers, because they often give up before they begin, Bass says.
In today’s multi-platform e-book reader world, writers have traditionally had to decide which platform they’re going to write for. That limits writers to a certain editor, hardware, or marketplace — which also limits their earning potential.
According to Bass, using Booktango “is as easy as using Microsoft Word.” Writers that are self-sufficient and who can handle the entire e-book creation process themselves typically use the free version of Booktango. It’s a foolproof editor and sales tool that allows them to keep all their royalties. Booktango also offers “a la carte” services such as editing, book cover design, or even social media promotion, for writers who may need, or want, some professional help getting their e-books to market.
“Booktango is the trifecta of e-book publishing world,” says Mr. Bass. “Our outputs work on all e-reading devices, we get your e-book on all the major e-bookstores, and it’s free,” he adds.
How You Can Leverage Booktango
Whether you’re an aspiring writer or a seasoned professional, the Booktango platform has a number of features and benefits that can help you get your e-books published — and make more money from them in the process.
“It’s not just the traditional writer who can benefit from our platform,” Bass says. CEOs, business leaders and owners can all enhance their credibility with their peers, competitors and customers by having professionally published e-books on the market, according to Bass. “With our Bookstubs product, writers can tie-in a physical, tangible, and promotable product to their e-books,” says Bass.
With e-book sales surpassing hard cover purchases for the first time in history, it appears that there’s never been a better time to become a published e-book author. Contact Booktango through its website, it’s Twitter account, or on its Facebook Page.
An Exclusive Offer for Sprout Insights Readers
Now through July 31, 2012, Booktango will provide 10 percent off a Trendsetter package — exclusively for Sprout Insights readers. Simply enter the promo code TREND0712 during the checkout process to redeem your discount!
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